Gary Levinson began repairing Guitars in 1964. Utilizing his multiple university degrees in applied and natural sciences. Levinson approaches guitar building from an analytical standpoint. Inherent resonant frequencies of woods, innovative electronics and the tonal effect of hardware designs are important factors in his concept development. Equally as important is the role of "metaphysics" - or magic. Exhaustive research goes into those exclusive components that make a great guitar feel and sound right to a player.
In 1977 he opened his workshop in Switzerland. Early in 1982 he set the groundwork for the Blade guitar line with a series of prototypes utilizing innovative pickup systems and the position-determined-profile neck. January 1987 the alliance was forged with manufacturing partners to launch the Blade programm on a worldwide scale.
By 1990 Blade had become the best selling custom high-end guitar in Europe and received endorsements from many of the world's finest players.